Facebook Beyond

FACEBOOK BEYOND:

Facebook Beyond is a tool that analyzes a Facebook user's profile, and based on the information gathered, provides them with individually tailored opportunities to help those who need it most. 

This tool will utilize the vast and skilled community that is the Facebook network. In doing so, it will influence individuals to act and engage, rather than merely sympathizing or supporting a specific cause or event.

Award: Cannes Future Lions, Shortlist

AD: Oscar Gierup