lululemon - Holiday Campaign

"Breathe It All In"

Lululemon asked us to come up with a spot that fit into their larger holiday campaign “Breathe it all in.” Because we all know that the holiday times can be particularly stressful, my partner and I wanted to create an ad that also acted as a breathing exercise. To achieve this, we utilized the notion of ASMR, or, Autonomous Sensory Meridian Response.