Lululemon - Global Running Campaign

"Let Your Mind Run Free"

To relaunch lululemon’s global running campaign, the apparel brand wanted to transform the way in which its consumers viewed running. Instead of counting calories, pushing through the pain, and breaking records, what would it look like if runners simply ran to feel good? Where would their minds go? What would it look like if they let their minds run free?

AD: Morgan Klein
 

THE RESULTS:

Case Study: